Promofair is a Lebanese company operating in the field of fairs & exhibitions.
It is affiliated to Choueiri Group, one of the largest advertising groups in the Middle-East.

The exhibitions:

  • DREAM (Development and Real Estate Annual Meeting)
  • TERMIUM / ITEX (Information Technology Expo)

The success of these exhibitions as well as the efficiency of the organization has prompted associations and unions to have full confidence in Promofair and endorse all of its exhibitions:

  • Association of Car Importers
  • Professional Computer Association
  • Association of Lebanese Industrialists
  • Syndicate of Editors Association
  • Syndicate of books importers in Lebanon
  • Association of Importers of Electrical Household Appliances &  Electronics
  • Lebanese Contractors Syndicate of Public Works and Building
  • International Advertising Association
  • Chamber of Commerce in Beirut
  • Embassy of France

Promofair holds all its exhibitions at BIEL - Beirut International Exhibition &  Leisure Center - the most sophisticated exhibition venue in the Middle East, is strategically located at the capital's major central district and only 15minutes away from the airport. 

Promofair’s media campaigns uses the following channels in order to have the larger impact in the market:
•          TVs advertisements, a comprehensive advertising campaign on the leading station LBCI to  

            reach the largest  number of targeted households.

•          Newspapers & Magazine campaign in An-Nahar, L’Orient le Jour, As-Safir & Commerce du


•          Radio campaign on major FM radios with interviews broadcasted on leading regional






The first edition of the Furniture & Home Design Expo

Promofair proudly brings you Maison & Co, the long awaited exhibition of home and furniture design. The expo aims to offer visitors a one-stop-shop for all their home requirements while showcasing the latest trends in the industry. Maison & Co, will feature a colorful array of brands and designers from Lebanon and the world in a 4-day extravaganza welcoming exhibitors in the fields of home automation, interior and garden design, furniture, home apparel and much more.

Maison & co will be the first to bring you the latest solutions and products for a more efficient and refined way of life, it is strategically timed in the fall season, along with the launch of new design collections. The expo is expected to reach a wide range of visitors. Exhibiting at the trade show will guarantee your brand to find the right clientele, including niche markets that are difficult to reach elsewhere.


Furniture & Lighting  I  Kitchens & Bathrooms

Home Appliances & Entertainment   I  Decorative & Table Tops

Carpets & Floorings  I  Fabrics & Textiles  I  Garden & Outdoor Accessories  I  Hand Crafts, Gift Items, and Personal Accessories Smart Homes Lighting, Music & Security Systems and much more.


DREAM 2015

Dream, Development & Real Estate Annual Meeting, held in collaboration with REAL and REDAL.
It is perfectly scheduled from 23-26 September, 4-10pm, at Biel - Beirut,during the Adha holidays, when the tourism sector mainly sees a revival and plays a role in the real estate sector.
It will gather a wide number of renowned real estate developers, investors, brokers and financiers.  
Dream, the most luxurious real estate exhibition held in Beirut.


Wedding Folies, the annual and highly anticipated fair, is the ideal guide for your big day and beyond. The exhibition featureS the best wedding industry experts, with a host of inspirational wedding suppliers to provide couples all they need to perfectly suit their big day and turn the dream into reality.



Organized under the patronage of the Lebanese Ministry of Industry & held in collaboration of the Chamber of Commerce Industry & Agriculture of Beirut & Mount Lebanon.

Made in Lebanon’ exhibition prospects:

  • Identify key distributors by product lines.
  • Locate potential customers and/or suppliers.
  • Conduct marketing surveys or direct-mail campaigns.
  • Promote itself and/or its products in Lebanon and the Middle East.
  • Establish strategic alliances and/or trade partnerships with Lebanese companies.




 Lebanon's economy and markets are best described at the dawn of the new millennium by a private and liberal economic activity and an openness to abroad with perfect capital and labor mobility. The private sector contributes to around 75% of aggregate demand, a well-diversified sector that covers the totality of economic sectors and is a major pillar for growth and recovery. The Lebanese economy is also a typical open economy with a large banking sector equivalent to more than 2.5 times its economic sector and providing an important support to aggregate demand.

Within this business atmosphere, Made in Lebanon exhibition has selected the product profile, keeping in mind the scope and opportunities exists in Lebanon in select industry sectors: Agriculture, Beauty Products,Building materials, Contracting, Fashion Design, Financial Services, Food & Beverages, Furniture, Gems & Jewelry, Hotels & Resorts, Minerals, Packaging Machinery for Food, Real Estate, Textile & Garment Machinery, Tourism & Travel, Universities & schools, Wedding division, Wine & spirits.


ITEX 2013

Information Technology Expo

ITEX is the ideal platform that brings together the IT world under one roof. It is your unmatched meeting place full of valuable information, business opportunities, and insightful activities: seminars, hearings, panel debates, roundtables, informal get-togethers and much more. Scheduled to be the annual interaction between electronics and Information Technology, ITEX attracts the biggest names in the IT sector, connecting major local, regional and international IT vendors with ICT professionals, providing you with the ideal opportunity to highlight your services, products and activities.

ITEX is set to provide the right balance between IT, Telecom & Electronic industry players, senior decision makers. Be part of ITEX and you will:

• Get greater exposure for your products / services

• Network with other industry leaders

• Explore partnerships and business opportunities

• Maximize your profits

• Deliver an exceptional experience

• Benefit from an exhaustive media exposure

Collect qualified ideas, generate sales and network, share your expertise on current technologies and trends with fellow IT professionals… ITEX has to be on top of your agenda! It is by far the ideal opportunity to grow your business and yield remarkable results! Dedicated exclusively to the information and electronics technology industry, ITEX involves participation from major decision making professionals. Exhibitors include: computer hardware and peripherals, ISPs, multimedia, electronic hardware including LCD & plasma screens, TV's, DVD's, audiovisual equipment, hifi systems, office automation, security services and much more.


A significant number of professionals and general public alike are attracted by this show; trade visitors include IT professionals from the public and private sectors, telecom managers, IT security, managing directors, board members and management groups, marketing and sales managers, business development managers, and other high profile individuals.


Through an extensive advertising campaign and media partnerships including radio, print and television; our events generate the quantity and quality of prospects you are looking for. As an exhibitor, you will receive the benefits of a very large and extensive advertising program coupled with tailor made direct mailing.


In every show Promofair has lead the way in delivering the best interactive opportunities and the ideal environment to participants. Our 20 years of solid experience in delivering revenue results, Promofair became the pioneer in event organizing in the region. Our skilled and professional staff includes many of the brightest minds in the business, and our event organizing experts are ready to put their ideas and best practices at your disposal.